Madeleine Somerville has been de-pooed for about six years.
That is, she hasn’t used poo – shampoo – since she became concerned about chemicals in the products, the overpackaging of the bottles and the high price of hair cleaners we believe hold special ingredients to keep hair soft, healthy and smelling beautiful.
Somerville leans forward and lets me smell her hair. It smells of nothing, of hair, but only slightly. It feels soft to the touch, silky and has a healthy sheen. Somerville uses no gels or hairsprays, just a brush and a blow dryer after cleaning it with a baking-soda mixture, rinsing with water and then conditioning it with diluted apple cider vinegar.
She’s among those adhering to the no-poo movement, although she prefers “shampoo free,” for obvious reasons.
“I’m not a biochemist or a super hard-core environmentalist,” Somerville says. But a few years back, she saw her giant English mastiff, Gus, licking the kitchen floors after she had cleaned them with a fluorescent yellow cleaning product. The bottle had toxic warning labels.
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